




Love It, a fast-growing agency with focus on high quality brands, was established in 2019 by Josefin Stålberg in the heart of Stockholm.
Thanks to extensive experience from high end retail, within fashion, lingerie, beauty, kids and men’s wear. Josefin has gained a service mindset, deep knowledge and interest of products and quality.
The Agency with its strong culture and dedicated sales team has in a short time, achieved good reputation and through a large network build many long-termed relationships with partner brands as well as customers.
The brand portfolio currently includes, Calida, Burlington, Falke, Hanky Panky and Esprit. All Brands with strong heritage and history, that together represents some of the most well thought of lingerie, hosiery, sleep- and lounge-wear brands. Within both women’s, men´s and children ´s wear.
The clientele from all over Sweden varies, from small, specialized Lingerie boutiques to large department stores and well-known e-commerce platforms. All with high quality, durability, and customer care as main focus. Where the genuine workmanship creates a balance between luxury and comfort.

The Swiss underwear and lifestyle brand CALIDA ranks among leading manufacturer’s of premium quality Underwear, Sleepwear und Loungewear for women, men and children. Quality you can feel, comfy to wear, superlative materials and durability are key to CALIDA’s success. Since 1941, CALIDA has satisfied even the most demanding customers and offers an unbeatable price/performance.
FALKE is a leading brand in the industry that stands for unsurpassed quality and style from the heart of Germany to all parts of the world. Designed to challenge and inspire, arouse desire and create a feeling of happiness. With a wide range, perfect fit and high quality, they cover all your needs, from everyday socks to sports and parties.


BURLINGTON is a brand with high passion, strong statement pieces and the sock for those who like either the classic or the slightly more daring. Whether a traditional Argyle pattern or an on-trend product, seasonal items or holiday socks – every mood, every style and every occasion are brought together with BURLINGTON.
Home of the game-changing, famously comfortable thong, HANKY PANKY is loved by celebrities and stylists, sold in over 70 countries, and relied upon by millions of fans. In nearly half a century of crafting lingerie, through new styles, fabrics and every colour imaginable. HANKY PANKY combines comfort, quality and innovative design. All products must fit all different body types, which permeates the entire range. In 1986, HANKY PANKY changed the history of lingerie by inventing a thong that achieved the unimaginable: they could not be felt. Today, HANKY PANKY sells a thong every ten seconds worldwide.


ESPRIT, started in 1968 in California delivering joy every day through laid-back tailored, high quality essentials and carefully selected fashion-forward pieces while staying true to its core values of sustainability, equality and freedom of choice. Keeping it easy, comfortable and looking great. Ever day.