Since 1941, CALIDA has been synonymous with premium Swiss quality, uncompromising comfort, pioneering innovation, and a commitment to sustainability. With the slogan ‘A true promise never gets old’. Their Mission is to create the best underwear, for each and every day and night. For big and small. Throughout your lifetime.

CALIDA’s extensive underwear range offers bras and undershirts and also T-shirts, bustiers und bodysuits. 
For men, the offer includes short-sleeve T-shirts, tank tops as well as trendy boxer briefs, boxer shorts and briefs. You will also find top-quality, attractive sleepwear for children at CALIDA. Thanks to special and caring craftsmanship, they doesn’t squeeze, pinch or scratch at all, guaranteeing hours of rest all in pleasantly soft 100% pollutant-free cotton.

For CALIDA, sustainability is not just a trend. It has been part of their identity right from the start. They firmly believe that the best quality underwear should not come at the expense of future generations. That’s why CALIDA has decided to introduce the MADE IN GREEN by OEKO-TEX® label, one of the most transparent and stringent certifications available. It certifies that CALIDA products are manufactured with pollutant-free materials in environmentally friendly factories where staff are employed in socially compatible conditions and allows our customers to trace the supply chain of every certified product in detail, right back to the raw materials used.

Want to know more or become a retailer, pls contact frida@loveitagency.se.